Oral Care Industry Spotlight: Premiumization in India
Within the India Toothpaste Market, a pronounced shift is underway: consumers are gravitating toward natural and herbal toothpaste options. Rising health consciousness, coupled with distrust of chemicals, has propelled Ayurveda-inspired formulations like neem, clove, and charcoal. Herbal toothpaste is now a core category for leading brands and start-ups alike, prized for its antibacterial...
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